Tippex bears its teeth in viral ad campaign
Trying to convince new or existing clients about the power of social media is always a struggle. Sat in meetings, I’ve become used to the blank looks and scratching of heads as I start talking, in simple terms, about Twitter and Facebook, the importance of engaging with online audiences and business benefits of implementing a social media strategy.
Thank god then for Tippex and whoever the genius agency was who thought up their YouTube ‘tippexexperience’ Channel viral ad campaign.
The video, entitled ‘A hunter shoots a bear’ is posted on what looks like Youtube’s site and shows a hunter just about to shoot a grizzly bear (or rather a man dressed in a bear costume). But as he’s about to pull the trigger the hunter reaches out of the screen, picks up some Tippex and uses it to cover up the word ’shoots’ in the title of the video. As the viewer, you are then asked to fill in the blank space with another word, sit back and watch as the bear and hunter play out the scenario of whatever word has been entered. For example, if you write ‘dance’ they dance together; write ‘fight’ and they have an onscreen punch up, and so on and so forth. The message is that you’re able to re-write the story, just as Tippex allows you to re-write something if you make a mistake.
It’s a clever idea, which not only strengthens their brand message but does it in a fun, interactive way. Not only that but no sooner had the link to the video been posted on Twitter was it doing the rounds amongst the Twitterati and quickly became a trending topic on the site.
It’s the perfect example of a well executed viral campaign and demonstrates the power of social media. Next time I get quizzical looks and scratching heads I’m going to use this as an example. If nothing else it will get a few laughs.
Take a look for yourself http://www.youtube.com/user/tippexperience
Filed under: Online PR, social media
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