With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.

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It was as easy as ABC for social media sites to start spreading news of Michael Jackson’s death last week.
Unfettered by the conventions of the established media, rumours of the star’s death began emanating across the social media spectrum within minutes of his actual passing.

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It seems professional marketers have forgotten the basics of their craft and opted to follow the lead of spammers everywhere, with news that Habitat has been ‘mistweeting’ of late.
The trendy furniture chain has been using online search words (known as hashtags) linked to the protests in Iran to lure large numbers of people into its [...]

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