Marketing goes undercover

Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]

MIPIM Blog, Day 4: Final day before saying au revoir

A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.
CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head [...]

MIPIM Blog, Day 3

My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.
The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.
Apparently, retail property is being highly sought after across Europe, with shopping [...]

MIPIM Blog: Brum’s great and good descend on Cannes

The plane to Nice yesterday morning was packed with lots of male, middle-aged men. For a minute I thought I was on the wrong flight:  a try-before-you-buy timeshare trip, or a Saga golfing holiday charter perhaps.
But no, as Gary Taylor of Argent helpfully pointed out, here on BMI Baby Flight WW6529 was the great and good [...]

Aunty logs into social media scene

With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.

Michael Jackson’s death resurrects the new media / old media debate

It was as easy as ABC for social media sites to start spreading news of Michael Jackson’s death last week.
Unfettered by the conventions of the established media, rumours of the star’s death began emanating across the social media spectrum within minutes of his actual passing.