With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.

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It was as easy as ABC for social media sites to start spreading news of Michael Jackson’s death last week.
Unfettered by the conventions of the established media, rumours of the star’s death began emanating across the social media spectrum within minutes of his actual passing.

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