A PR own goal by Marketing Birmingham?
Last week’s announcement that Marketing Birmingham had appointed Leeds-based PR agency Hatch Communications to deliver a campaign for its ‘visitbirmingham.com’ marketing initiative was met with bewilderment from Brum’s PR and marketing fraternity.
Marketing Birmingham, which is charged with promoting the city as a visitor destination, hired Hatch to carry out a 12-month campaign to maximise its [...]
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