Meet the newest member of the Headline team

The Headline team is pleased to introduce its newest recruit, junior account executive Laura Townsend, who joined at the beginning of February.
Having recently graduated from Birmingham City University with a BA honours degree in English Literature and Language, Laura has already gained a wealth of experience in both PR and journalism through various internships whilst [...]

Do you have the PR X Factor?

So Frankie Cocozza has been kicked off the X Factor and last weekend saw one of the hotly tipped favourites, Kitty, also meet her musical end on the show. Despite what she may have thought, the X was apparently missing from her factor.
So what is it that the public and judges on the show are [...]

Marketing goes undercover

Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]

MIPIM Blog, Day 4: Final day before saying au revoir

A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.
CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head [...]

MIPIM Blog: Brum’s great and good descend on Cannes

The plane to Nice yesterday morning was packed with lots of male, middle-aged men. For a minute I thought I was on the wrong flight:  a try-before-you-buy timeshare trip, or a Saga golfing holiday charter perhaps.
But no, as Gary Taylor of Argent helpfully pointed out, here on BMI Baby Flight WW6529 was the great and good [...]

MIPIM Blog: Pants share scare

I haven’t even packed for MIPIM yet but I’ve already had a few missives from various members of the advance party.
Mike Loftus, of Locate in Birmingham, has emailed me to say he has lost his pants. He means ‘pants’ in the European – rather than the American – sense, which is serious, because it means [...]

How to get ahead in PR

It may be a tired cliché, but the saying “there’s no substitute for experience” is advice that any PR worth his or her salt would give to anyone looking to start a career in the fabled world of public relations. It’s advice that stood me in good stead when I was looking for a job [...]