Over the past few years the evolution of technology has shifted many PR agencies away from traditional PR models in order to embrace the digital era. New communication platforms such as Twitter and Facebook have meant that online PR and social media have become an important focus for many PR agencies. This change has allowed [...]

Filed under: Online PR, Public Relations, social media | No Comments »

Reputation, whether it is good or bad, needs to be managed. Companies and organisations are increasingly recognising the importance of brand management and corporate reputation to achieve business goals and stay one step ahead of the competition. For companies, a good corporate reputation is built on trust, be that through the provision of good products, [...]

Filed under: Online PR, Public Relations, social media | 60 Comments »