Social media or social multi-tasking?
As a man, I’m not supposed to be able to multi-task. The art of doing two things at once is a skill that only the fairer sex can master, or so we’re lead to believe.
For years men have had to put up with the constant remarks and ridicule from our female friends on our apparent inability to do one thing whilst concentrating on another.
So I was heartened to read Ofcom’s latest report on media consumption, which revealed that when it comes to media multi-tasking men are just as good as women.
According to the report, we Brits are masters at media multi-tasking, juggling several types of media at any one time to satisfy our appetite for information. Whether it’s watching TV or listening to the radio while surfing the Internet at home or work, media takes up 45 per cent of our time. Although, according to Ofcom, the actual amount being consumed is even higher, thanks to mobile computing and the ability to surf while we roam.
Whilst the study doesn’t actually go as far as breaking media consumption down between men and women, it does reveal that those between the ages of 16 and 24 are particularly adept at juggling multiple media tools, and are consuming more media than any other age group. Not exactly a revelation.
Apparently, the over 55s still prefer to use more traditional forms of media, with TVs and radios accounting for 67 per cent of the media they consume. The 16 to 24s on the other hand have embraced new technology, with computers, mobile phones and handheld devices making up more than half (58 per cent) of their media diet. Again, this isn’t exactly surprising.
Of more interest was the amount of time users spent on social networking sites. According to Ofcom, the average user spent around six hours and 30 minutes on Facebook in May 2010, compared with nearly one hour 30 minutes for users of Google and nearly two hours for those using MSN. Twitter was the second most popular social networking tool, ahead of MySpace and LinkedIn, with traffic to its website up 56 per cent in the last year.
One of the reasons for Facebook and Twitter’s growing popularity could be the increase in business users on the sites.
No longer just a means for sharing holiday snaps with friends or telling the world what you ate for breakfast, Facebook and Twitter have become important business tools, providing companies with the ability to share corporate news and information with a global audience at the touch of a button.
They are also invaluable tools for the PR and marketing industry. Client press releases can be distributed to a wider audience; the latest offers and promotions can be spun out to consumers; advice can be administered; brands can be built and advocated; and negative press can be monitored and managed.
For the modern day PR then, the ability to multi-task is a prerequisite of the job. For example, while writing this blog I was checking my email, Twitter, Facebook, Google Alerts and LinkedIn.
So, sorry ladies, men might not be able to multi-task when it comes to holding a conversation while watching the football on TV, but where social media is concerned we’re more than capable.
Filed under: Public Relations
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