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	<title>Headline Communications</title>
	<link>http://www.hline.co.uk</link>
	<description>PR Consultancy</description>
	<lastBuildDate>Thu, 02 Sep 2010 16:41:26 +0000</lastBuildDate>
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	<item>
		<title>Tippex bears its teeth in viral ad campaign</title>
		<description><![CDATA[
Trying to convince new or existing clients about the power of social media is always a struggle. Sat in meetings, I&#8217;ve become used to the blank looks and scratching of heads as I start talking, in simple terms, about Twitter and Facebook, the importance of engaging with online audiences and business benefits of implementing a [...]]]></description>
		<link>http://www.hline.co.uk/tippex-bears-its-teeth-in-viral-ad-campaign</link>
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		<title>Social media or social multi-tasking?</title>
		<description><![CDATA[As a man, I’m not supposed to be able to multi-task. The art of doing two things at once is a skill that only the fairer sex can master, or so we’re lead to believe.
For years men have had to put up with the constant remarks and ridicule from our female friends on our apparent [...]]]></description>
		<link>http://www.hline.co.uk/social-media-or-social-multi-tasking</link>
			</item>
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		<title>Headline hosts World Cup party</title>
		<description><![CDATA[As the nation tuned in to watch England play Slovenia in the last group qualifier of the 2010 World Cup in South Africa, the Headline Communications team got behind ‘the boys’ by hosting its own World Cup party. 
Blissfully unaware of the fate that was to befall England in the knock-out stages of the tournament, more [...]]]></description>
		<link>http://www.hline.co.uk/headline-hosts-world-cup-party</link>
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		<title>Marketing goes undercover</title>
		<description><![CDATA[Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]]]></description>
		<link>http://www.hline.co.uk/marketing-goes-undercover</link>
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		<title>MIPIM Blog, Day 4: Final day before saying au revoir</title>
		<description><![CDATA[A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.
CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head [...]]]></description>
		<link>http://www.hline.co.uk/mipim-blog-day-4-final-day-before-saying-au-revoir</link>
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		<title>MIPIM Blog, Day 3</title>
		<description><![CDATA[My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.
The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.
Apparently, retail property is being highly sought after across Europe, with shopping [...]]]></description>
		<link>http://www.hline.co.uk/mipim-blog-day-3</link>
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		<title>MIPIM Blog: Brum&#8217;s great and good descend on Cannes</title>
		<description><![CDATA[The plane to Nice yesterday morning was packed with lots of male, middle-aged men. For a minute I thought I was on the wrong flight:  a try-before-you-buy timeshare trip, or a Saga golfing holiday charter perhaps.
But no, as Gary Taylor of Argent helpfully pointed out, here on BMI Baby Flight WW6529 was the great and good [...]]]></description>
		<link>http://www.hline.co.uk/mipim-blog-brums-great-and-good-descend-on-cannes</link>
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		<title>MIPIM Blog: Pants share scare</title>
		<description><![CDATA[I haven’t even packed for MIPIM yet but I’ve already had a few missives from various members of the advance party.
Mike Loftus, of Locate in Birmingham, has emailed me to say he has lost his pants. He means ‘pants’ in the European &#8211; rather than the American &#8211; sense, which is serious, because it means [...]]]></description>
		<link>http://www.hline.co.uk/mipim-blog-pants-share-scare</link>
			</item>
	<item>
		<title>How to get ahead in PR</title>
		<description><![CDATA[It may be a tired cliché, but the saying “there’s no substitute for experience” is advice that any PR worth his or her salt would give to anyone looking to start a career in the fabled world of public relations. It’s advice that stood me in good stead when I was looking for a job [...]]]></description>
		<link>http://www.hline.co.uk/how-to-get-ahead-in-pr</link>
			</item>
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		<title>Aunty logs into social media scene</title>
		<description><![CDATA[With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.
Sky News established a post for a [...]]]></description>
		<link>http://www.hline.co.uk/aunty-logs-into-social-media-scene</link>
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