Tippex bears its teeth in viral ad campaign

Trying to convince new or existing clients about the power of social media is always a struggle. Sat in meetings, I’ve become used to the blank looks and scratching of heads as I start talking, in simple terms, about Twitter and Facebook, the importance of engaging with online audiences and business benefits of implementing a [...]

Marketing goes undercover

Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]

MIPIM Blog, Day 4: Final day before saying au revoir

A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.
CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head [...]

MIPIM Blog, Day 3

My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.
The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.
Apparently, retail property is being highly sought after across Europe, with shopping [...]

MIPIM Blog: Pants share scare

I haven’t even packed for MIPIM yet but I’ve already had a few missives from various members of the advance party.
Mike Loftus, of Locate in Birmingham, has emailed me to say he has lost his pants. He means ‘pants’ in the European – rather than the American – sense, which is serious, because it means [...]

Aunty logs into social media scene

With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.