Marketing goes undercover

Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]

MIPIM Blog, Day 3

My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.
The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.
Apparently, retail property is being highly sought after across Europe, with shopping [...]

To tweet or not to tweet

It seems professional marketers have forgotten the basics of their craft and opted to follow the lead of spammers everywhere, with news that Habitat has been ‘mistweeting’ of late.
The trendy furniture chain has been using online search words (known as hashtags) linked to the protests in Iran to lure large numbers of people into its [...]