Over the past few years the evolution of technology has shifted many PR agencies away from traditional PR models in order to embrace the digital era. New communication platforms such as Twitter and Facebook have meant that online PR and social media have become an important focus for many PR agencies. This change has allowed [...]

Filed under: Online PR, Public Relations, social media | No Comments »

With 80 days to go until the opening ceremony of the London 2012 Olympic Games, the final countdown has officially begun. It has been nearly seven years since Trafalgar Square erupted with the news that London was to hold the Games, and for so many of us we have found it to be seven years [...]

Filed under: Events, Public Relations | Comments Off

Newspapers and news programmes have always been at the forefront of bringing us the cold hard facts before anyone else, but could this be a thing of the past thanks to social media? Largely due to how technology has so rapidly advanced in the last decade, traditional media is no longer our only source of [...]

Filed under: Public Relations, social media | No Comments »

Public Relations is all about looking after a business’ or an individual’s reputation in the public eye, and effectively building a positive image for them. Yet in recent years, it seems to be that the more controversial a story, the more column inches it receives, which leads me to the question – positive or negative, [...]

Filed under: Public Relations, social media | Comments Off

New research has found that 50 per cent of creative professionals enjoy their job. On average, creatives work for eight hours 13 minutes a day, send 28 emails and spend just over 12 minutes on social media sites. Researchers for Mars Drinks UK asked 2001 male and female office workers across Britain about their average [...]

Filed under: Public Relations | No Comments »

The Headline team is pleased to introduce its newest recruit, junior account executive Laura Townsend, who joined at the beginning of February. Having recently graduated from Birmingham City University with a BA honours degree in English Literature and Language, Laura has already gained a wealth of experience in both PR and journalism through various internships [...]

Filed under: Public Relations | No Comments »

So Frankie Cocozza has been kicked off the X Factor and last weekend saw one of the hotly tipped favourites, Kitty, also meet her musical end on the show. Despite what she may have thought, the X was apparently missing from her factor. So what is it that the public and judges on the show [...]

Filed under: Public Relations | No Comments »

Reputation, whether it is good or bad, needs to be managed. Companies and organisations are increasingly recognising the importance of brand management and corporate reputation to achieve business goals and stay one step ahead of the competition. For companies, a good corporate reputation is built on trust, be that through the provision of good products, [...]

Filed under: Online PR, Public Relations, social media | 60 Comments »

Regular readers of our blog will have no doubt noticed that posts have been a little thin on the ground of late. This is because we have been putting our creative writing talents to good use on our clients. As the saying goes, “a plumber’s tap always drips”. Please check back soon for further blog [...]

Filed under: Public Relations | No Comments »

As a man, I’m not supposed to be able to multi-task. The art of doing two things at once is a skill that only the fairer sex can master, or so we’re lead to believe. For years men have had to put up with the constant remarks and ridicule from our female friends on our [...]

Filed under: Public Relations | 108 Comments »