Posted on June 20th, 2011 by Matt Taylor
Reputation, whether it is good or bad, needs to be managed. Companies and organisations are increasingly recognising the importance of brand management and corporate reputation to achieve business goals and stay one step ahead of the competition.
For companies, a good corporate reputation is built on trust, be that through the provision of good products, the [...]
Filed under: Online PR, Public Relations, social media | 60 Comments »
Posted on September 2nd, 2010 by Matt Taylor
Trying to convince new or existing clients about the power of social media is always a struggle. Sat in meetings, I’ve become used to the blank looks and scratching of heads as I start talking, in simple terms, about Twitter and Facebook, the importance of engaging with online audiences and business benefits of implementing a [...]
Filed under: Online PR, social media | 138 Comments »
Posted on April 9th, 2010 by Matt Taylor
Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the [...]
Filed under: Online PR, Public Relations, Social Influence Marketing, social media | No Comments »
Posted on March 19th, 2010 by Matt Taylor
A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.
CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head [...]
Filed under: Online PR, Public Relations, social media | 55 Comments »
Posted on March 18th, 2010 by Matt Taylor
My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.
The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.
Apparently, retail property is being highly sought after across Europe, with shopping [...]
Filed under: Online PR, Public Relations, Social Influence Marketing, social media | 62 Comments »
Posted on March 16th, 2010 by Dawn_Roberts
I haven’t even packed for MIPIM yet but I’ve already had a few missives from various members of the advance party.
Mike Loftus, of Locate in Birmingham, has emailed me to say he has lost his pants. He means ‘pants’ in the European – rather than the American – sense, which is serious, because it means [...]
Filed under: Online PR, Public Relations, social media | 56 Comments »
Posted on January 28th, 2010 by Matt Taylor
It may be a tired cliché, but the saying “there’s no substitute for experience” is advice that any PR worth his or her salt would give to anyone looking to start a career in the fabled world of public relations. It’s advice that stood me in good stead when I was looking for a job [...]
Filed under: Online PR | 1 Comment »
Posted on October 26th, 2009 by Matt Taylor
With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins.
Filed under: Online PR, social media | No Comments »
Posted on June 23rd, 2009 by Matt Taylor
It seems professional marketers have forgotten the basics of their craft and opted to follow the lead of spammers everywhere, with news that Habitat has been ‘mistweeting’ of late.
The trendy furniture chain has been using online search words (known as hashtags) linked to the protests in Iran to lure large numbers of people into its [...]
Filed under: Online PR, Social Influence Marketing | No Comments »
