Tippex bears its teeth in viral ad campaign

Trying to convince new or existing clients about the power of social media is always a struggle. Sat in meetings, I’ve become used to the blank looks and scratching of heads as I start talking, in simple terms, about Twitter and Facebook, the importance of engaging with online audiences and business benefits of implementing a social media strategy.

Thank god then for Tippex and whoever the genius agency was who thought up their YouTube ‘tippexexperience’ Channel viral ad campaign.

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Social media or social multi-tasking?

As a man, I’m not supposed to be able to multi-task. The art of doing two things at once is a skill that only the fairer sex can master, or so we’re lead to believe.

For years men have had to put up with the constant remarks and ridicule from our female friends on our apparent inability to do one thing whilst concentrating on another.

So I was heartened to read Ofcom’s latest report on media consumption, which revealed that when it comes to media multi-tasking men are just as good as women.

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Headline hosts World Cup party

As the nation tuned in to watch England play Slovenia in the last group qualifier of the 2010 World Cup in South Africa, the Headline Communications team got behind ‘the boys’ by hosting its own World Cup party. 

Blissfully unaware of the fate that was to befall England in the knock-out stages of the tournament, more than 40 guests, including clients and journalists from the local media, gathered at the Sun on the Hill, on Bennetts Hill, to watch messrs Gerrard, Lampard and Rooney carve out the narrowist of victories,  beating the Slovenians 1-0 to take them through to the last 16.

The celebrations, however, were short-lived as England’s World Cup dream was shattered for another four years in the next round by bitter rivals Germany.

Still, we got to enjoy it while it lasted, as the picture’s from our event demonstrate. 

Matt Taylor (Headline Communications), Lara Day (Want Space Got Space) and Paul Sargent (Brewin Dolphin)

 

Simon Horan (Savills), Dawn Roberts (Headline Communications) and Lisa Hunt (Savills)

 

Paul Slinger (Mills & Reeve), Andrea Jones (Beam Construction) and Andy Passmore (BWB Consulting)

 

Alun Thorne (The Birmingham Post), Darren Walker (Cobbetts) and Surjit Soundh (Mills & Reeve)

 

Ben Burton (Shaylor), Andy Coyne (Midlands Business Insider) and Ian Kilvington (Shaylor)

 

Angus Turner and Amanda Porter (both Mills & Reeve) with Tim Hurdiss (Deeley Properties)

 

Martin Guest and Ashley Hancox (CB Richard Ellis)

Pictures by Anthea Bevan Photography (www.antheabevan.com)

Marketing goes undercover

Imagine you’re on the train home from work one evening and sitting opposite you are two people embroiled in a lengthy conversation about a recently published book they are both enjoying. You try not to listen but can’t help overhearing their enthusiastic comments about characters and plot lines. Out of curiosity, you glance at the name of the book they are both holding.

At the time you thought nothing of it but the next time you’re in Waterstone’s (other good book stores are available) the name of the book suddenly pops back into your head. The next thing you know you are stood at the till with a copy of it in your hand. Congratulations, you’ve just succumbed to the marketer’s latest trick up their sleeve – subterfuge marketing.

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MIPIM Blog, Day 4: Final day before saying au revoir

A lunch for Birmingham’s MIPIM contingent at the Restaurant Mandala on the beach was oversubscribed.

CBRE’s Ashley Hancox emerged from a ten hour “power nap” especially – he went to his hotel on Wednesday night for 40 winks and failed to wake up until Thursday morning. Must be the Lee Evans-look-alike’s new job, as regional head of offices, taking its toll.

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MIPIM Blog, Day 3

Dawn MIPIM 1My day started on a serious note, with a heavyweight European Investment Briefing from the boys at CB Richard Ellis.

The very polished Nick Axford, head of the firm’s EMEA research team, said there is cause for optimism, as the investment market is picking up.

Apparently, retail property is being highly sought after across Europe, with shopping centres topping the list. Girls, just imagine hubby coming home and saying: “Darling, I’ve bought you a shopping centre”. Sigh.

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MIPIM Blog: Brum’s great and good descend on Cannes

The plane to Nice yesterday morning was packed with lots of male, middle-aged men. For a minute I thought I was on the wrong flight:  a try-before-you-buy timeshare trip, or a Saga golfing holiday charter perhaps.

But no, as Gary Taylor of Argent helpfully pointed out, here on BMI Baby Flight WW6529 was the great and good of Birmingham’s property community.

And, as Glenn Howells, added: “If this plane crashed it would set Birmingham’s property sector back by, er, at least three weeks.”

Leading the contingent was the leader of Birmingham City Council, and his lovely wife Gaynor.

There were plenty of lawyers on the plane: Martineau had wheeled out no one less than their newly minted senior partner, the avuncular Andrew Whitehead. Alex Jones of Mills & Reeve was here for a few days, impressively with only hand luggage. While Anne O’Meara, of Hammonds, had brought along a female colleague to up the female quotient.

A trio of Barclays bankers, who apparently have money to lend (!), took up one row.

As well as Birmingham’s own Starchitect Glenn Howells, Gary Church of NewChurch Integrated Architecture and Engineering represented the design community. Apparently he does a nice line in sheds and, if you’re in the market for a new waste facility, he’s your man.

There were even a few developers here. As well as Taylor, representatives from Miller and Stoford have made the trip.

I shared a cab from the airport (just 140 Euro, gulp) with the lovely Lara Day of Want Space Got Space, but there was no time to lounge at my hotel as I was off to the jointly sponsored Martineau and Tuffin Ferraby Taylor party at Coventy City Council’s apartment. A very pleasant reception, spoiled only by the view of a crass Manchester banner draped across the exhibition centre opposite, proclaiming the northern city to be the nation’s “cultural beating heart”.  I went there once. I’d say they have slightly more culture than a yoghurt, so it’s not much of a boast.

Dinner with Martin Field of the Urban Land Institute was entertaining. He confirmed that global property giant Hines has signed a memorandum of association with Hammerson, Henderson and the Australian Future Fund and that the powerful four are looking at “opportunities south of the Bullring”. I hope that Birmingham City Council can rope them in soon, so they don’t go too far south.

So what of today?

The grandly titled “Leader’s Dinner”, hosted by Mike Whitby, is being held this evening. Sponsors of Birmingham’s MIPIM presence are required to attend this invitation only soiree, and are briefed to bring along a guest from outside the city.

None of them, from what I can gather, has any one lined up yet.  

One, who shall remain nameless, asked me what I was doing tonight. Strictly speaking, as I was born in the Black Country, I do qualify to attend the dinner. Unfortunately, I am otherwise engaged. I suspect the sponsors will be trawling the Croisette tomorrow for contenders.

So far, the big questions for the week have remained unanswered. Is Birmingham going to announce the name of its new Strategic Development Director (the job Clive Dutton wanted, but never quite got – he’s here, representing Newham, by the way)? Word is the City had more than 50 applicants, and have short-listed, but no names yet.

Or is Birmingham Development Company going to unveil it’s new-look for the Post & Mail building? Since Alan Chatham and Mark Billingham are no-shows, I somehow doubt it.

But the burning question, the one that has keep my phone and in-box buzzing all day, is has Mike Loftus been reunited with his underpants?

I have to say, when I arrived in Cannes, there was a faint aroma of camembert. Even though I am in France, for a minute I was concerned it might be Mike Loftus and his cheesy feet.

But apparently not, “the Walrus”, as he is affectionately known in Birmingham, emailed to say: “Mon valise est trouve et arrive”. 

Now, it’s a while since I did O Level French – two decades, and the rest – but I think he was trying to say: my suitcase has been found, and has arrived.

However, as this blog is for an austere organ like the Birmingham Post, I didn’t want to take any chances, so I checked on babelfish (the translation web site). Apparently, the literal translation is: “My bag east finds and arrives”.  Let’s hope there aren’t any French property investors looking to come to Brum this week.

MIPIM Blog: Pants share scare

Dawn MIPIM 2I haven’t even packed for MIPIM yet but I’ve already had a few missives from various members of the advance party.

Mike Loftus, of Locate in Birmingham, has emailed me to say he has lost his pants. He means ‘pants’ in the European – rather than the American – sense, which is serious, because it means he could be going commando for the week.

It seems Mike, with just 40 minutes to spare between landing at Brussels and his transfer to Cannes this morning, made the connecting flight, but his luggage didn’t.

To make matters worse, he’s in a ‘low budget’ hotel (ratepayers of Birmingham will be pleased to hear this) with no manned reception. The chances of his suitcase finding him are therefore slim.

Snapper Tony Flanagan also sent me a text to say the weather was hot (hurrah!) and helpfully advised me to bring some Factor 30 and a bikini. This was swiftly followed by a text from his cohort Andy Skinner, informing me that “the look this year is skimpy”.

I therefore asked Skinner if he had taken his thong along. He responded in the positive, but regrettably Flan had borrowed it and headed for the beach.

So here’s the outlook for Cannes: Flan, Skinner and Loftus rotating a Peter Stringfellow-style leopard print thong for the week.

It’s not too late for me. Anyone want to buy my ticket?

How to get ahead in PR

It may be a tired cliché, but the saying “there’s no substitute for experience” is advice that any PR worth his or her salt would give to anyone looking to start a career in the fabled world of public relations. It’s advice that stood me in good stead when I was looking for a job all those years ago.

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Aunty logs into social media scene

With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.

But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins. Read more »