Birmingham Post LatestIt may be a tired cliché, but the saying “there’s no substitute for experience” is advice that any PR worth his or her salt would give to anyone looking to start a career in the fabled world of public relations. It’s advice that stood me in good stead when I was looking for a job all those years ago.
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With the BBC’s introduction of a position for a social media editor it would appear that digital news distribution and online networking has finally ‘arrived’.
But in fact the BBC has been rather slow off the mark and most broadcasters and traditional press have already appointed designated social media boffins. Read more »
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This year’s Marie Curie Brain Game was a lower key affair than in previous years but a successful fundraising event nonetheless.
The Headliners’ performance in the notoriously tricky quiz was a vast improvement on last year’s dreadful show and the ten-strong team, boosted by the brain power of Alun Thorne, Will Ventham, Gary Church, Andy Coyne, Lisa Pilkington, Martin Guest and Julian King, finished in a respectable fifth place out of 40. Read more »
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Last week’s announcement that Marketing Birmingham had appointed Leeds-based PR agency Hatch Communications to deliver a campaign for its ‘visitbirmingham.com’ marketing initiative was met with bewilderment from Brum’s PR and marketing fraternity.
Marketing Birmingham, which is charged with promoting the city as a visitor destination, hired Hatch to carry out a 12-month campaign to maximise its sponsorship of local Premiership football clubs Aston Villa and Birmingham City.
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As the recession continues to ravage the fortunes of businesses everywhere, libel actions are becoming a worryingly common occurrence. Read more »
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The holiday season is well and truly upon us and it seems that most of Birmingham’s residents have either headed off to sunnier climes or jumped on the ‘staycation’ bandwagon to enjoy the delights of the city, which they’re forced to overlook whilst busily nine-to-fiving (or nine-to-some-time-after-eighting as the case may be for some). Read more »
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Does anybody still watch Big Brother? At 26, I fall, more or less, into the middle of the Channel 4 show’s 16 to 34-year-old target audience but I haven’t watched a single episode of Big Brother 10. And neither has anyone else apparently. Read more »
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Last Monday saw the much trumpeted debate on the state of the Midlands media take place in Birmingham.
Sadly, it turned out to be little more than a lengthy attack on Trinity Mirror’s stewardship of the two main newspaper titles in the city, the Mail and the Post. Read more »
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It was as easy as ABC for social media sites to start spreading news of Michael Jackson’s death last week.
Unfettered by the conventions of the established media, rumours of the star’s death began emanating across the social media spectrum within minutes of his actual passing.
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It seems professional marketers have forgotten the basics of their craft and opted to follow the lead of spammers everywhere, with news that Habitat has been ‘mistweeting’ of late.
The trendy furniture chain has been using online search words (known as hashtags) linked to the protests in Iran to lure large numbers of people into its Twitter feed. Read more »
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