It seems professional marketers have forgotten the basics of their craft and opted to follow the lead of spammers everywhere, with news that Habitat has been ‘mistweeting’ of late.
The trendy furniture chain has been using online search words (known as hashtags) linked to the protests in Iran to lure large numbers of people into its [...]

Filed under: Online PR, Social Influence Marketing | No Comments »

Just received the latest online news bulletin from ‘Insider’ magazine, and couldn’t resist commenting on one of their news items.
The story in question concerns well-known pornographer David Sullivan, who is also the co-owner of my favourite football team (not), Birmingham-based Small Heath Alliance FC.

Filed under: Public Relations | No Comments »

Apple have announced the new iPhone 3G S this week, which sounds pretty good, but unfortunately they are still allowing the ghastly O2 a monopoly on this product.
Why do I say ‘ghastly’? Well, about a year ago we (Headline) bought an iPhone – it was from the O2 shop in New Street. And I have [...]

Filed under: Public Relations | No Comments »

There’s been a couple of stories in the media this week about football and money, two subjects which seem inextricably linked.

First, Deloitte announced that the total revenue earned by the Premier League clubs reached £1.9bn during 2008/09 – at the same time, the poor old 72 Football League clubs could only manage a meagre £500m.
The Premier League [...]

Filed under: Public Relations | No Comments »

One of the best media events I’ve been to recently was the appearance by Dame Ann Leslie at a Birmingham Press Club celebrity lunch.
For those who don’t know, Dame Ann is one of last of the titans of Fleet Street. She actually began her career in Manchester at the ‘Daily Express’, a paper which she [...]

Filed under: Public Relations | No Comments »

Welcome to our new blog-based web site – by way of kicking things off, blog-wise, I thought I would do a pen portrait, along the same lines as the one that makes a daily appearance in Birmingham’s daily newspaper, ‘The Birmingham Post.’
The ‘Post’ pen portrait is a bit of a talking point in our office, [...]

Filed under: Public Relations | No Comments »